How the two best-known branded-link platforms stack up on pricing, link limits, custom domains, and analytics, and where a third option comes in cheaper than both.
Bitly and Rebrandly are two of the best-known names in link shortening, and they compete for the same buyer: teams that want branded short links with click analytics. They take different routes to get there. Bitly leans on brand recognition and scale, with the most familiar short domain on the web. Rebrandly is built around branded links and enterprise features like SSO and team roles. This page compares the two directly on the numbers that decide most purchases: price, how many links you get, custom domains, and analytics.
One thing to know up front: both are among the more expensive options in the category. Bitly's Growth plan is $29 a month and Rebrandly's entry paid plan is $32 a month, both billed annually. If price is part of your decision, it is worth seeing how a lower-cost alternative compares, which is why ReSlug is included as a third column below.
| Feature | Bitly | Rebrandly | ReSlug |
|---|---|---|---|
| Entry paid price | $29/mo annual | $32/mo annual | $6.60/mo annual |
| Free plan links | 5 / mo | 10 / mo | 500 |
| Paid link limit | 500 / mo | 1,500 / mo | Unlimited |
| Custom domains (paid) | 1 | 3 | 10 |
| Bulk import | 100 rows | No | 1,000 rows |
| Analytics retention (paid) | ~4 months | Unspecified | 1 year |
| Real-time geo + device analytics | Yes | Yes | Yes |
| Bot-click filtering | No | No | Yes |
| Custom QR codes | No | Yes | Yes (Pro) |
| Link expiration + scheduling | No | Yes | Yes |
| Link-in-bio pages | 2 | 4 | 5 |
| API access | Included | Full | Included |
Limits based on each provider's publicly listed plans, 2026. See the full ReSlug vs Bitly and ReSlug vs Rebrandly breakdowns.
Between the two, the right pick depends on what you are optimizing for. Choose Bitly if brand recognition matters and you want the most trusted short domain on the web, or if you need its scale and integration ecosystem. Choose Rebrandly if branded links are your priority and you want features it does well: custom QR codes on the free plan, link expiration and scheduling, and SSO and team roles for a larger marketing organization. On raw allowances the two are close. Rebrandly gives more paid links (1,500 vs 500) and QR flexibility, while Bitly gives bulk import and a slightly lower entry price. Neither is the value leader.
If the $29 to $32 a month price tag is the sticking point, ReSlug covers the same core job, branded short links with real-time analytics, for $6.60 a month billed annually. It beats both on the limits that scale with you: unlimited links instead of 500 or 1,500, ten custom domains instead of one or three, bulk import up to 1,000 rows, a full year of analytics retention, and bot-click filtering that neither Bitly nor Rebrandly includes. It also bundles link-in-bio pages. The honest trade-off is brand recognition: bit.ly is a more familiar domain, and Rebrandly has deeper enterprise tooling. But on price and everyday capability, ReSlug is the value pick of the three.
Bitly is marginally cheaper at the entry paid tier, $29 a month billed annually versus Rebrandly's $32, but both are among the most expensive options in the category. Bitly also includes bulk import, which Rebrandly's entry plan does not. On the free plans, Rebrandly allows ten links a month to Bitly's five.
On paid plans Rebrandly allows more, roughly 1,500 new links a month versus Bitly's 500, and Rebrandly is more generous on the free plan too, at ten links a month against Bitly's five. Both meter links, so heavy users can hit the ceiling on either.
Both offer real-time click analytics with geo and device data on paid plans. Bitly publishes roughly four months of retention; Rebrandly does not clearly publish a retention window. Neither includes bot-click filtering, so raw click counts can be inflated by bots on both.
Yes. ReSlug offers branded short links, real-time analytics, custom QR codes, and link-in-bio pages for $6.60 a month billed annually, roughly a fifth of Bitly's or Rebrandly's price, with unlimited links and ten custom domains. It is the value pick if brand recognition is not your first requirement.
Yes. Both let you export your links to CSV, and you can bulk-import those destinations into ReSlug, 100 rows on the free plan and 1,000 on Pro. Short URLs on your own custom domain can keep working if you repoint the domain; links on bit.ly or rebrand.ly cannot transfer, which is a reason to use your own domain from the start.