Link management · 5 min read · Updated October 7, 2026

What Are Link Tags? How to Organize Short Links with Tags

A tag is a short label you attach to a link, like newsletter, q4-launch or print. One link can carry several tags, and one tag can sit on hundreds of links. Tags do not change where a link goes or how it looks; they exist so you can find, filter and act on groups of links later.

This guide explains what tags are for, how they differ from folders and campaigns, and a small naming system that stays useful once you have a few hundred links.

What a tag does

Think of tags as labels in your email client rather than folders on a disk. A link lives in exactly one folder, but it can wear any number of tags at once, up to five per link in ReSlug. That makes tags the right tool for anything that cuts across your folder structure: the channel a link is shared on, the team that owns it, the quarter it belongs to, or whether it is still active.

• Filter the links list. Pick one or more tags on the Links page to see only the matching links, and share the filtered URL with a teammate.
• Bulk-edit groups. Select several links and replace their tags in one step, so re-labelling a whole campaign takes seconds.
• Keep context on each link. Tags show on the link row and in the link details, so anyone opening a link sees where it is used.
• Colour-code at a glance. Each tag has a colour, so a row full of paid red badges reads differently from a row of organic green ones.

Tags, folders and campaigns: which one to use

ReSlug gives you three ways to group links, and they are meant to be combined rather than chosen between.

A tagging system that scales

Tags are cheap to create, which is exactly why they get messy. A workspace with Newsletter, newsletter and news-letter has three tags where it needs one. A few conventions keep the list short and searchable.

1. Lowercase, hyphens, no spaces. paid-social, not Paid Social. The same rule you would use for a URL slug.
2. One concept per tag. instagram and paid as two tags beat instagram-paid as one, because you can filter on either half.
3. Pick a few fixed dimensions. Most teams only need three or four: channel (email, social, print, ads), status (active, archived), audience (customers, prospects) and format (qr, bio). Write them down somewhere the whole team can see.
4. Prune quarterly. The Tags page shows how many links carry each tag. Merge or delete the ones that sit at zero or one.

How to create and apply tags in ReSlug

1. Open Tags in your workspace and click the plus button. Give the tag a name and pick a colour.
2. Add the tag while creating or editing a link, in the Tags field of the dialog. You can also type a new tag name there and create it on the spot.
3. Filter the Links list by tag, or select several links and use the bulk tag action to relabel them together.

The Free plan includes 25 tags per workspace and Pro raises that to 200. Both plans allow up to five tags on a single link. See the pricing page for the full comparison.